The task was to create a packaging concept around something you know well. The idea is that the store shows the customers all the endless possibilities that you have with a single plain white t-shirt. That is the reason the product is called "Endless Possibilities". The box packaging is simple in its design relating back to the simple product.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.
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