Living Earth is a New Zealand based brand of organic compost created by collecting, recycling and ‘brewing’ green waste likely to have ended up in landfill sites. Digital design agency Fracture, working in collaboration with the packaging specialist Ryan Marx, recently redeveloped the brand’s range of compost bags and bottles. They replaced a plain single and two colour economical design with a bright and playful resolution of vivid spot colours, simple plant illustrations, an expressive character style and a subtle sense of narrative.
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