The brief was to create a sophisticated identity and packaging that reflects The Bitter Chocolatier’s luxury offering and ironic humour.
Miguel Molina came up with a brand that has an edge. The elegant look contrasts sharply with its ironic humour. Poking fun at himself, The Bitter Chocolatier tells his tales of misfortune throughout his life through the different flavours. The product differentiates itself from other brands while entertaining the consumer.
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