These milk cartons by design studio Raw-Edges demonstrate an interesting marriage of form and function. Percentages of fat in the milk can be identified visually by the form of the packaging, in addition to the usual information. The color palette remains the same on all three cartons, giving them a very unified look. There's also a modern simplicity at work with the spareness and color choice. Besides denoting the fat percentage, the indented forms on the packaging also serve as grips. This is the kind of chic milk carton you'd likely find in Patrick Bateman's fridge.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.
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