Imagine the scene: you've just arrived at Heathrow's Terminal 5 after a long flight, feeling a bit stinky, a bit disorientated. And then you are greeted by this...
Yep, the T-Mobile flash mob is back, back, back! This morning 500 people, dressed as waiting public, taxi drivers, cabin crew, baggage handlers and T-Mobile staff and customers, have been greeting passengers walking through arrivals at Heathrow's Terminal 5 with a bit of singing and dancing.
Clips from the footage shot so far are shown above (unfortunately the film also includes some brand speech from T-Mobile - sorry folks). The finished ad will break on Friday night at 10.15pm, when a full three-minute version will be aired simultaneously across more than 80 digital and terrestrial commercial TV channels. Agency Saatchi & Saatchi are clearly confident of the ad's success, and following the huge popularity of its earlier flash mob spots, perhaps it has a right to be. But has the flash mob ad had its day?
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.
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