Created by Lean Mean Fighting Machine for the World Toilet Organisation and Domestos, to promote World Toilet Day, Flushtracker tracks your, errm, deposit, as it wends its way through the sewage system.
Simply put in your postcode and marvel as the epic journey begins. Actually, this bit gets very boring as poo likes to take its own sweet time in reaching its ultimate destination but Flushtracker has thought of that – your poo will email you to update you on its progress. When it has reached its destination, you can review the entire journey.
So, we had a go. Our demo poo (not a real one you understand) departed from Soho early afternoon. By 4pm it had travelled 5 miles and, by just after 5pm it had covered 9.5 miles, reaching the London Waste plant in Edmonton having travelled under Tottenham Court Road, Camden Road, through Seven Sisters, left at Tottenham Hale and under the North Circular.
There is a serious point to all this: Apart from bringing home just how amazing Britain's largely Victorian sewage system is (you can also use it in other countries), Flushtracker also aims to raise awareness of the fact that 40% of the world's population lacks access to basic sanitation. World Toilet Day is on November 19.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.
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