Hiho

"Integrated branding agency Blue Marlin is delighted to announce that it has won a bronze award for its brand identity work for jewellery and homewares retailer Hiho at the Design Business Association Design Effectiveness Awards, held on 22 October 2009. 
Blue Marlin picked up the prestigious award because its work for Hiho resulted in demonstrable bottom line success within a very short space of time. The design investment paid for itself in just five months. While the rest of the retail sector struggled with some of the worst trading conditions seen for a generation and jewellery retailers in particular suffered spiralling declines, Hiho chalked up its best ever sales at shows and events with a 31 per cent like-for-like sales increase. Like-for-like sales at the first refitted shop in the chain rose by 21.4 per cent. 


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