Harmless Packaging makes it to Hong Kong

Greener plastic wrapper causes global twitter frenzy

	Big cover story: this plastic wrapper breaks down in water or a compost heap. Harmless-Dissolve is five times stronger than normal polythene, is non-toxic and is degraded by micro-organisms - the bugs love it. Image by Cyberpac

AN INTERNATIONAL Twitter frenzy is said to have broken out recently over a UK company's new water-soluble, plastic wrap product - involving twitters in Russia and the United States.

Packaging company Cyberpac unleashed its novel "polywrap" system - called Harmless-Dissolve - on the UK's creative folk by signing a deal with the industry's premium magazine Creative Review.

Since being used as the wrapper for the publication - which had the unashamed slogan "this bag dissolves in water" emblazoned across it - Cyberpac's managing director Will Anderson has been inundated for more information about his product, along with further requests from the media for interviews as far reaching as the Huffington Post in Chicago to NTV in Russia.

With just 65 Twitters following his feeds, it appears many of the site's mini-bloggers were so impressed by the 100-per-cent environmentally friendly product that they felt they had to tell all their followers about it.

And it has not stopped there, since the product was revealed recently protecting Creative Review, global blog sites - and particularly those with a green agenda - are writing about it also.

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