The launch of the acclaimed (and subsequently million selling) dinosaur adventure PS3 game – Turok – required an innovative and relevant promotional packaging solution to have an immediate effect.
As the game demands military energy and commitment, the packaging had to reflect this. Cyberpac produced a heavy-duty, army ration pack from a military specification laminated bag. The bag was flexo printed in 2 colours and packed with a boil-in-the-bag meat stew, freeze dried fruit, survival biscuits, a glow stick and the promotional CD. All this was then vacuum packed to give a robust and adventurous feel.
As the game demands military energy and commitment, the packaging had to reflect this. Cyberpac produced a heavy-duty, army ration pack from a military specification laminated bag. The bag was flexo printed in 2 colours and packed with a boil-in-the-bag meat stew, freeze dried fruit, survival biscuits, a glow stick and the promotional CD. All this was then vacuum packed to give a robust and adventurous feel.
No comments:
Post a Comment