Honey From

Some inspiring package designs from Victor Design. The compilation of textures, type, graphic elements and simplified colour scheme make the line very appealing.

Honey From was founded in 1915 and has nearly a hundred years of history. The family tradition of  beekeeping started four generations ago.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Play The Old Spice Guy

The Old Spice man is back, and he's taking one-man-band technology to the next level, by playing a drum kit using only the power of his muscles.

After you've been mesmerised by Terry Crew's ability to flex his muscles in precise rythmic order, you can take control of the drum kit using your keyboard, and create your own muscle-powered track. The interactive experience was a collaborative production between Wieden + Kennedy, Old Spice, The Mill, director Tom Kuntz of MJZ, Mackenzie Cutler and Vimeo – with Vimeo helping to build a custom fully-embeddable interactive experience.


Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Hand in Hand: Sustainable Suds

Hand in Hand (the company that donates one bar of soap to a child in need with every bar purchased) recently added three new designs to their line of Sustainable Suds. The new packaging was art directed and designed by Joy Deangdeelert Cho of Oh Joy who worked with illustrator Emma Block to convey her vision. The soaps are available on Hand in Hand's website.

Sustainable Suds means more than just providing an eco-friendly soap. The soap's paper wrap is made from 30% recycled material. All shipping boxes go beyond the recycled content standards from the US Environmental Protection Agency and have achieved Cradle to Cradle certification at the silver level from the McDounough Braungart Design Chemistry for Human and Environmental Health.

After each order is placed, Hand in Hand Soap will purchase a corresponding carbon offset so each shipment becomes carbon neutral. Carbon offsetting is a way to counterbalance or compensate for the greenhouse gases produced during shipment. We reduce carbon footprints by supporting projects which remove greenhouse gases from the atmosphere through Carbonfund.org.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Before & After: Butterkist Popcorn

New packaging for UK's leading independent producer of sugar confectionery and popcorn.

The redesign reflects Butterkist’s heritage and long-standing association with the world of film and cinema. First created in America, in 1914, Butterkist first shipped it’s machines across the Atlantic and into UK cinemas in 1938. Butterkist remains just as popular today, firmly established as the nation’s favourite popcorn.

Inspired by the visual language of the classic film production logo, the new Butterkist identity is designed to reflect the idea of a ‘popcorn production company’. The theme is reflected through the introduction of the ‘epic’ popcorn Atlas symbol, a chiseled-style Butterkist logotype, the spotlight style radiating background, and the ‘velvet red’ brand colour, which is used consistently across the product range. The cinematic theme continues with the use of different typographic styles to inject ‘film-like’ personality into the individual product variants which allows for differentiation between flavours and creates a platform for a wider range of NPD.


Avril Tooley, Client Services Director, BrandOpus explains, 'We are thrilled to be in partnership with Butterkist and to have led this very exciting rebrand. We were challenged to create a distinctive and ownable look and feel for the brand, and we have succeeded in setting it apart from the competition, by building on Butterkist’s iconic heritage.'

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Instacube: A Living Canvas for your Instagram Photos

Design group D2M has created a digital picture frame that self-updates, in real-time, to feature photos from your Instagram feed. Called ‘Instacube’, the 600 x 600mm LCD touchscreen device lets users log-in and connect to the web, allowing them to instantly display photos from people or hashtags they follow whenever they are posted. Users can ‘like’ the posted pictures by using the ‘heart’ button on the top of the device. It also has two other buttons: a power button and a feed-switching button to toggle between hashtags or types of feeds. With rechargeable lithium battery Instacube lets users place it  wherever they like, it runs on Android OS and has a 4GB flash memory.

“We think any current Instagram user will love our Instacube as a fun, new way to enjoy Instagram photos in the home, office or anywhere you’ve got a wireless connection, but it’s not just for consumers,” D2M wrote. “We believe that if you’re a business owner, then Instacube can also be a powerful and innovative way to communicate and interact with your customers. Imagine the brand building possibilities as your customers use your company’s product or service and post their experiences to the Instacubes in your stores.”

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Sugarpova

Tennis star Maria Sharapova's first entrepreneurial venture - a new gummy and sour sweets line dubbed Sugarpova officially launched this week.

Considering the importance of branding in this type of venture, Maria enlisted the help of Brooklyn, NY based Red Antler (in partnership with Dentsu) to create the look and feel of the brand – one that is fun, fashionable and sweet (with teeth). From designing the packaging, website and even aspects of the product for Sugarpova, Red Antler was heavily involved in bringing the brand to life.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Walsall By Numbers

A 22 metre-long, hand-painted typographic mural in Walsall town centre combines wayfaring information and facts to tell the story of the West Midlands town in numbers.

Manchester-based United Creatives worked with Urbed and the regeneration team at Walsall Council on the project which, according to United, covers a "previously dull stretch of concrete" on a shopping centre.

The consultancy says that "The new artwork aims to engender civic pride via a series of positive local facts" (such as Queen Elizabeth the First spending a night there). It also has a functional aspect, providing directions and walking times to local attractions such as Walsall's arboretum.

The artwork was created using laser-cut stencils and micro-porous paint. If the artwork is well received, it is hoped that it will be succeeded by a permanent, ceramic mural.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Jack Daniels White Rabbit

A new Jack Daniels design that pays homage to Mr Daniel's history.

Mr Jack Daniels opened the White Rabbit saloon in Lynchburg town square 120 years ago so his friends would have good a local watering hole. This bottle celebrates the great man's bar. And the saloon mirror.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Living Earth

Living Earth is a New Zealand based brand of organic compost created by collecting, recycling and ‘brewing’ green waste likely to have ended up in landfill sites. Digital design agency Fracture, working in collaboration with the packaging specialist Ryan Marx, recently redeveloped the brand’s range of compost bags and bottles. They replaced a plain single and two colour economical design with a bright and playful resolution of vivid spot colours, simple plant illustrations, an expressive character style and a subtle sense of narrative.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

New Diet Coke Can Design

Last August Coca-Cola launched a limited edition Diet Coke packaging from Turner Duckworth featuring an enlarged, cropped version of the logo. Diet Coke is now to adopt the design permanently. The new packaging uses a graphic that is basically a crop of the logo wrapped around the can – full versions are also applied just in case shoppers were unable to identify the brand. Put two of the cans together and the word 'OK' is (sort of) spelled out. Ad Age in the US now reports that Diet Coke is making the design permanent due "to popular demand". But it also reports that the new design wil only be applied to cans, not bottles.

Turner Duckworth has enjoyed a very succesful relationship with Coca-Cola, steering the drinks giant toward a simpler, bolder approach with clean graphics replacing the clutter of previous designs. Its cropped design was tested in Target shops in August and September 2010 where it was found to have performed well.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Concept Packaging: Heineken Cube

Designed to overcome the huge loss of space between the cylinders of beer, Heineken Cube optimizes storage all along the chain: from manufacturer to consumer. It generates a significant fuel economy during transport. Its minimalist form gives it a strong visual identity and integrates a symbolic object in the consumer memory.

A new way of drinking, economic and ecological!

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Zing! Branding & Packaging

Commissioned to create an upmarket brand for application to a range of silicone multi-coloured cookware.

The Zing! logo / brand style was created with the tagline "Add a touch of Zing to your cooking and a splash of colour to your kitchen.". In order to add perceived value and desirability to the product each item was characterised by the use of a speech bubble stating "I'm a ...." incorporated onto the packaging to use personification as a unique marketing tool.

The striking packaging was designed, from hanging sleeves and cards to acetate packs and colour boxes with cutaways. Product and Art Direction was important to ensure the overall feel of the brand was consistent across not only the physical product but also the photography and marketing literature. This consistency makes Zing! a strong brand that makes the products eye-catching and recognisable as part of the overall product range.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.