Thursday, 16 August 2012

Concept Packaging: Heineken Cube

Designed to overcome the huge loss of space between the cylinders of beer, Heineken Cube optimizes storage all along the chain: from manufacturer to consumer. It generates a significant fuel economy during transport. Its minimalist form gives it a strong visual identity and integrates a symbolic object in the consumer memory.

A new way of drinking, economic and ecological!

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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