Ellen MacArthur Foundation Article

Harmless packaging: wrap it up!

by Joss Blériot

Packaging… Who hasn’t at some point been appalled by the quantity of materials that most of the “stuff” we buy comes wrapped in? From plastic-clad half cucumbers to plastic bag-sealed magazines, packaging amounts to more than 50% of all household waste. A UK company has decided to tackle the issue, not by going down the “less” route, but by making packaging better by design.

The name says it all – Harmless packaging is on a mission to change the current state of affairs, in a country where roughly 80% of the plastics we dispose of end up in landfill. By creating a range of dissolvable and compostable products, the company developed a closed-loop approach in order to meet its objective of creating products that “start in the earth harmless and end in the earth harmless”. 

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Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

All Star Shoe Packaging

” To celebrate the 100th anniversary of the canvas all star basketball shoes, converse have produced a limited edition of 1000 books containing a pair of shoes. using the theme of ’star’, the book details the history of the canvas all star brand and features interviews by 100 of today’s biggest stars. also, in an effort to support the young creative people of the world, converse have chosen 100 people and put them together with the famous actors, comedians, stylists, photographers, art directors etc who inspire them to pursue the same career. the shoes have been made especially for this project and come in white, black and red, and in two sizes, 24cm and 27cm.”

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Dig In, Pig Out

There’s nothing subtle about this brand of chocolate. Fat Pig is for the chocolate enthusiast that isn’t afraid to dig in and indulge into their cravings. On all fronts this bold uninhibited brand by Brooklyn Brothers really works. Check-out the detail below that highlights some of the snarky copy incorporpared into the packaging. Hilarious.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Vitamin Boxes

We came across this solid packaging by Viktoriya Gadomska the other day and thought it was worth a mention.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Not your average trash bag

If you are in the mood to dress-up your trash check-out Happy Sacks. At $16 a pop these unconventional bags designed by Wieden + Kennedy are guaranteed to spark conversation in the neighborhood.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.