Thursday, 23 August 2012


Tennis star Maria Sharapova's first entrepreneurial venture - a new gummy and sour sweets line dubbed Sugarpova officially launched this week.

Considering the importance of branding in this type of venture, Maria enlisted the help of Brooklyn, NY based Red Antler (in partnership with Dentsu) to create the look and feel of the brand – one that is fun, fashionable and sweet (with teeth). From designing the packaging, website and even aspects of the product for Sugarpova, Red Antler was heavily involved in bringing the brand to life.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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