Tuesday, 31 July 2012

Yume Ume

Packaging for a made-to-order Japanese kitchen in Gainesville, Florida. Based out of Gainesville, Florida, Rolls n’ Bowls is a made-to-order Japanese kitchen. In need of a new identity—one that could accentuate its strengths and propel the company from local stronghold to national franchise—Rolls n’ Bowls called on 160over90. Upon developing a concept that focuses on customers’ ability to create the most unique sushi rolls, salads, and rice bowls they desire, Yume Ume was born. In addition to this new name and identity, 160over90 created a logo, website, menu, and campaign pieces by the project’s end. Japanese for “Delicious Dream”, Yume Ume now emphasises the role of imagination and creativity in the experience at Yume Ume, where “Imagination is Edible.”

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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