There’s no denying that this packaging is both beautiful and unique! There’s no real story here, it’s frozen fish with an illustration of a fish, squid, prawn or lobster on the front, but what makes it special is the execution of the pack. Simple typography plus a black background with a simple illustration makes for a very generic sounding pack but put quite simply it’s really very effective.
Indeed Beetroot, the greek design agency behind the design, have earnt the recognition they deserve having won a Dieline award, a Red Dot award, a Pentaward and a European Design award, not bad for a weeks work! It just goes to show that beautiful packaging doesn't have to be complicated.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.