Build Creates Wordplay for Nokia

Design studio Build has designed a series of prints and postcards to celebrate and promote the fact that Nokia's Pure typeface, designed by Dalton Maag, is available in no fewer than thirteen different language versions.

The project, entitled Wordplay, sees a host of characters from the typeface's different language sets used to create illustrations "based around pangrams and phrases that are familiar, funny, silly and thoughtful," Build tell us. Build has created a series of 13 postcards bound together with a rubber band and also a set of 13 posters, each created in editions of just 20, plus an animated film. Here's a look at the work - look out for a fox jumping over a lazy dog!

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.