Wednesday, 17 July 2013

Nike Gets Air Cushion As Reimagined Shoebox Packaging

Berlin, Germany-based agency Scholz & Friends decided to give Nike’s Air Max shoes a unique packaging design.

Unlike the regular cardboard shoeboxes that come with shoes, the Air Max was given a cushion casing that aims to highlight the Air cushioning of the brand, and to prevent damage during shipping.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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