Sweet Table is a confectionery and catering boutique based in Madrid, España. From beautiful cakes to candy tables, this small business prides itself on handmade and personalised sweet treats.
The goal was to create an identity that reflected their sweet personality and attracted the deserved attention to their products. So what more appropriate than "eye candy" for our design concept; making it a sweet sight.
The result was an identity based on the colours pink and brown and a base shape inspired on cookie cutters. This allowed the creation of a series of icons that could be used in a number of different ways as to allow flexibility and personalisation.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.
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