Monday, 18 February 2013

Green Mustache

Green Mustache is a great little brand and packaging design project from the incredibly talented, South Carolina based agency Motto.

Here’s the low down from Motto:

“There is an increasing variety of “healthy” smoothie and drink options available in stores, but only Green Mustache was created specifically for kids. Green Mustache is an ultra-premium, organic, fruit & green veggie-based super smoothie for fussy kids in flavours they love. Each 10-oz bottle provides one serving of fruits and one serving of vegetables from nutrient-dense leafy greens like spinach and kale, and nutrition from other super ingredients like Salba® chia and coconut water. Green Mustache nourishes the next generation in a fun and healthy way! We created the name, brand identity, package design and website design for the Green Mustache brand.”

In this case the design really starts and ends with the great naming (produced by Motto). With a name like Green Mustache the graphics must have been crying out for said “Mustache” to appear somewhere and somewhere just happened to be on the upper lip of some incredibly cute and well rendered characters. They appear on the bottle as friendly, bold, colourful creatures and really bring the packaging to life. From there not much is needed, just a hand rendered style logo which is also charming and in keeping with the characters and informative text rendered in an informal rounded font.

This design fits the product perfectly and safely ensures that this smoothie range will stand out in even the most crowded of supermarkets, having delivered a cute and lovable design that anybody can warm to no matter what their age.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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