Here’s the low down from their site:
“Craft beer begs for design with a human touch. We created an illustration-rich identity for the brewery based on wrought-iron work and the sometimes surprising ingredients you might find in a Westbrook Beer. Additionally, we introduced southern iconography to pay homage to the Charleston homebase.”
The on can drawings create a unique and attention grabbing identity, this coupled with the bold background colours means the design has excellent standout. The flexible identity system also means that each can has the possibility to take own its own individual personality.
Overall this is a great piece of work that stands out for it’s uniqueness and playful, artisanal graphics. The only thing left for us to do is head over to the Westbrook website to see if we can grab ourselves a bottle.
Make sure you get yourself over to the Fuzzco website to check out more of their fine work.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.
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