Faber-Castell Reimagines Its Coloured Pencils

To show how closely its pencil colours match real things, German office supplies company Faber-Castell has launched a series of posters that reimagines its coloured pencils as the objects that inspired them.

Taking a clever literal approach, these ads—produced by advertising agency Serviceplan—digitally merge the coloured pencils with animals, food and even vehicles. For instance, a bright, fiery red pencil tip is paired with the body of a fire engine—needless to say, the pencil shade and colour of the fire-fighting vehicle match perfectly.

We think that the Dachshund-brown image is particularly brilliant.

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