Thursday, 17 January 2013

Faber-Castell Reimagines Its Coloured Pencils

To show how closely its pencil colours match real things, German office supplies company Faber-Castell has launched a series of posters that reimagines its coloured pencils as the objects that inspired them.

Taking a clever literal approach, these ads—produced by advertising agency Serviceplan—digitally merge the coloured pencils with animals, food and even vehicles. For instance, a bright, fiery red pencil tip is paired with the body of a fire engine—needless to say, the pencil shade and colour of the fire-fighting vehicle match perfectly.

We think that the Dachshund-brown image is particularly brilliant.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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