Here’s the low down from the boys themselves:
“In an organic skincare market of sameness and over promise, soto aims to cut through all the nonsense with a product that is true to its ingredients and benefits. Soto deliberately aims to be unique in its category, both in its use of diverse and unconventional organic ingredients and in its way of engaging with consumers. It was essential that the product’s ingredients and benefits were supported by a strong shelf presence within a cluttered cosmetic environment as well as look good in your bathroom.
The design embodies the organic ingredient table as its core idea, which identifies each individual product and builds a powerful collective whole. Through strong use of colour and a simple product ingredient system soto communicates its authority in a way that is appropriate to its positioning of “different by nature”.”
The Soto logo has been given simple, modern typographic treatment, which echoes the periodic table like symbol that occupies the majority of each pack. The packaging has then been finished off with an elegant slab serif type which adds a nice juxtaposition against the other squarer elements.
This range has a strong and eye catching design, that coupled with a bold colour palate has allowed the products to have their own individual personality but also lets them sit together as a strong, cohesive range.
We highly recommend getting yourselves over to Mikey Hart’s and Jason Little’s Behance pages as they have some truly excellent work which would be a shame to miss out on.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.
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