Wednesday, 30 January 2013

Lost In A City? QR-codes To The Rescue

If you’re planning on visiting the vibrant city of Rio de Janeiro anytime soon, you might be happy to know that bringing a traditional map may become optional in the future. Instead, you’ll just need a trusty mobile device that can launch a QR-code reader application.

Just last Friday on Ipanema beach, the first pathway QR-codes (made of black and white stones) in Rio were installed, allowing people to learn about the city as they explored it on foot.

When the above-mentioned QR-codes are scanned with any free-to-download mobile device QR-code reader, the user is then directed to a website that gives you information about the place you are at in English, Spanish or Portuguese. It will also provide a digital map of the area.

All in all, Rio looks set to install 30 QR-codes at popular tourist destinations, including vistas, historic sites and of course, at their other inviting beaches.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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