Tuesday, 11 December 2012

NZ Post

Designworks developed both the simplified system and packaging design for the New Zealand post. Currently being piloted in the Kapiti Region.

Simplified Sending is a complete worldwide sending and packaging system from New Zealand Post that radically simplifies both the process and packaging presented to users. Designworks developed both the simplified system and packaging design – beginning with the current range which offers over 370 sending options – simplifying the process and pricing structure to work within a range of 3 boxes and 4 bags. Users simply pick the box or bag that suits their item, pack it, pay on a self- service kiosk, and post it by dropping it in a drop box.

Contemporary Maori artist Ngatai Taepa created a series of illustrative artworks depicting Kaitiakitanga. The kaitiaki is a Maori symbol of guardianship – fitting for a business entrusted with objects of value and significance every day. Use of an iconic black & white colour scheme adds to the cultural resonance of the range.

The result is a clear sense of functionality, accessibility and distinctiveness. The illustrative detail offers an unusual contrast to the utilitarian postal aesthetic – the illustrative and typographic combination and layout neatly mirrors that of a postage stamp, cleverly communicating the combined box and delivery tariff.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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