Tuesday, 27 November 2012

Ashbourne Wine

This project is from Pealy Yons’ Ashbourne Wine Label. Here’s Pearly’s detailed explanation of the project: "I was briefed to design a label that incorporated elements from the flora and fauna of the Hemel-en-Aarde Valley (where the wine is made) and aspects of both the family crests, but I had to bring them together in a Belle Époque style.

The colours were inspired by the farm and it’s surroundings. The blue/green came from the faded inside wall paint of an old abandoned farm cottage in the valley. The vivid and more faded pink came from the inside colour of a certain type of mussel shell that’s found on the beaches of Walker Bay. The orange came from the small, rare Arum Lily frog that is found on the property.

Every element on the label was considered by the Hamilton Russel family who, pride themselves on family ownership and hands-on involvement.”

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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