Friday, 3 August 2012

Bongó Juices

Redesign concept of Bongó Juices By Helados Bon.

The idea was to create a packaging that would stand out from the current juices on the market and put emphasis on the name, so that when children or any consumer in general would go to purchase it at their local bodega they would ask for it by brand.

Since the target audience is young, the name was broken down phonetically, and the flavours are can be identified by form not necessarily by just the word on the juice box.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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