Thursday, 14 June 2012


This range of pizzas has a premium almost mysterious look and feel. The obscure photography is highlighting the main ingredient, which is the true hero of the pack.

The back of the pack shows all the mandatory information in a pizza slice shape, which is emphasised by the pizza slicer next to the text.

The inside of a carton box has been printed, and as a result the black background almost feels like leather.

The total concept conveys outstanding quality in all its details. Beautiful ingredients and the mysterious black will seduce the consumer, even in the bright light of the refrigerator at retailers.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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