When Noosa launched its line of creamy, delicious Aussie yogurt in the US, the market was over-saturated and was blowing up.
"We needed to make a bold impression on the shelf that would encourage people to pick it up. Clear, shallow tubs stand apart from traditional yoghurt cups and show off the products' fresh fruit beautifully."
A thick black logo type is visible from across the room. Its playful nature feels fresh and inviting. Silhouettes of juicy fruit stir-ins live on the lid, creating a richer experience as you interact with the product. "We played up colour and minimised busy-ness. The result was a true extension of the product itself – pure, creamy goodness bursting with jammy fruit. "
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