Wednesday, 22 September 2010

Italy bans the plastic water bottle along heritage coastline.



Hikers and tourists visiting one of Italy's most scenic stretches of coastline have been banned from carrying plastic bottles of water amid fears that the area is being "buried" in rubbish. Instead they will be asked to pay one euro for reusable, metal flasks which can be filled up from newly-installed public water fountains.
 

The quaint Italian villages, terraced vineyards and precipitous cliffs of the Cinque Terre in the country's north-west attract three million visitors a year. However, as well as enjoying the region's wine, food and stunning views, the tourist hordes discard two million plastic bottles, some of which tumble down the cliffs and end up littering local beaches and polluting the sea. The worst month is August, when an average of 400,000 plastic bottles are discarded along the narrow strip of picturesque World Heritage coast, which lies south of Genoa in the province of Liguria. Under the plan, tourists entering the national park which encloses the Cinque Terre region will be encouraged to buy the one-litre reusable flasks, stamped with the national park's logo.
 

Automated water fountains offering chilled, fizzy and still water will be installed in the coming months so that they can replenish their water supply as they hike the nine mile long coastline. The Cinque Terre – literally, The Five Lands – consists of five coastal villages linked by a railway line and a network of steep, narrow footpaths. The first five fountains will be installed next month around Riomaggiore, the region's main village, followed by the hamlets of Vernazza and Monterosso al Mare.
 

Franco Bonanini, the president of the Cinque Terre national park, said the ban was being introduced because the area was being "buried" in plastic. "With so many visitors, the footpaths and villages of the Cinque Terre are at risk of being transformed into a great big open air dustbin. "We are going to update the existing water fountains and install new ones: they will provide people with still or sparkling filtrated water. By the start of next Spring, we hope to have liberated ourselves from this nightmare," said Mr Bonanini. He said local shopkeepers were likely to be unhappy with a ban on selling bottled water but should realise that it would be in their long-term interests.

"If the Cinque Terre is reduced to a rubbish dump in five years' time, they will suffer the consequences. This is a sacrifice that will benefit shopkeepers and everyone else. To the three million tourists who come here every year, we ask them for a little bit of understanding, in order to save this paradise for the future."


Marco Salarpi, from the local water authority, said tests had shown that mains water was as good as, if not better, than bottled water. The length of time it takes plastic to decompose makes it one of the most problematic types of litter around the world. Last year scientists confirmed that there are millions of tonnes of plastic floating around the Pacific Ocean in an area known as the North Pacific Gyre, a slow moving vortex. Four major currents have carried millions of tonnes of rubbish into the remote area, with the mostly plastic refuse now covering an area estimated to be larger than Texas. Several climbing expeditions have been dispatched to the summit of Mt Everest to clear the summit of plastic detritus as well as abandoned tents, oxygen cylinders, sleeping bags, tin cans.
 

Article & imagery courtesy of The Daily Telegraph

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Tuesday, 21 September 2010

Will Anderson, Harmless: “I noticed a change in consumer demand”.

Interview with Will Anderson
Ellen MacArthur Foundation review Harmless Packaging



We talk to Will Anderson, creator of the dissolvable ‘plastic’ bag, about moving beyond greenwash and exporting better practices to fast-developing economies.

Can you tell us how Harmless, part of Cyberpac, was created?
Cyberpac is part of the Ant group, which employs about 35 people and has a turnover of approximately 6 to 7 million Pounds. The company’s products and expertise are present in various areas, from defense to medical to the creative industry, which is our space. Cyberpac has been going for about 10 years, I took over the business 18 months ago and quickly noticed a change in consumer demand that coincided with what I could see on a personal level: people really wanted more sustainable packaging, less plastic… But at the same time, I found the message sent by major businesses was terribly confusing, and to put things simply I realised there was an awful lot of greenwashing. That’s why we decided to launch our brand, one that would be quite ‘niche’, but very clearly under the heading of ‘compostable’. We did not want to be confused with the myriad of bio-degradable products available – everything is bio-degradable, it just depends how long you’re prepared to wait. We tackled the market by launching ‘Harmless Dissolve’, the bag that dissolves in water wrapped around Creative Review, and the response was phenomenal. I could barely answer the emails fast enough, they were coming from all over the world and notably from emerging economies that are more agile in their ability to change practices. Russia in particular, and government-backed companies, were very keen to get in touch. Some came to film and have a chat with us in our offices, then spread the word in their country through a web feature On the back of that, we’ve had numerous enquiries and are about to sign a contract – fingers crossed – for a substantial run of envelopes for a leading Russian social magazine.

To read the full article please click here.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Does Oil Spill damage BP’s brand?

“There has been a massive global expansion in green marketeering. BP, a.k.a.,“British Petroleum,” has spent tens of millions of dollars to develop and sell its green street cred” says Paul Taylor from the LA Examiner. I think it is safe to say that BP has an uphill battle to reclaim its environmental credibility.



Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Apparel for the design snob.

We’re all for self-expression, but these font inspired tees appear a tad passé. The battle rages on right here…
 



Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Organic Bowl



Believing in the importance of organic life cycles, the Organic Bowl exemplifies sustainability on all levels of the production process. Made from recycled cardboard, the production process requires little energy and is carried out by local community members in Brazil.
 
Designer: Domingos Totora (Brazil)
Manufacturer:
Domingos Totora (Brazil)
Material:
Kraft Paper, Natural Pigments
Colours:
Earth and Honey
Dimension:
17-3/4” x D 9” x H 5-1/2” 

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.