Does Oil Spill damage BP’s brand?

“There has been a massive global expansion in green marketeering. BP, a.k.a.,“British Petroleum,” has spent tens of millions of dollars to develop and sell its green street cred” says Paul Taylor from the LA Examiner. I think it is safe to say that BP has an uphill battle to reclaim its environmental credibility.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.