Beautiful Paper-Cut, Pop-Up Cards Of London’s Famous Landmarks

London-based paper goods company Paper Tango, which specialises in 3D greeting cards, has created a beautiful collection of paper-cut pop-up cards of London’s iconic architectural landmarks named ‘Spots London’.

The famous structures featured in these cards include Big Ben, London Eye, Tower Bridge and, of course, Buckingham Palace.

In addition to the fine and intricate craftsmanship, the use of strong colours also makes these cards a delightful visual feast for their lucky recipients.

The company also has a ‘Spots Paris’ series, although only the Eiffel Tower card is currently available.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

New Doritos Global Packaging

DORITOS partnered with branding and design firm Hornall Anderson to update its identity and packaging to create global harmonization and unleash the power of the iconic brand.

Tasked with creating a breakthrough look and feel to activate the DORITOS brand narrative in a highly consumer-relevant way, Hornall Anderson’s UK team visited many different cities across the world to see how DORITOS was shopped and to discover how to best achieve an emotional connection with its core demographic of teens and young adults. The team immersed itself in the demographics’ visual world, analysing key graphic trends in gaming, sport, grooming, fashion and music, among others. As all findings were distilled, the team translated the consumer insight into a design system and voice that could bring DORITOS to life on a global scale.

"The DORITOS target consumer moves fast, so when it came to the packaging, every element needed to have a valuable well-defined role,” said Ali Whitely, Hornall Anderson UK Creative Director. “We considered everything from photography, tone of voice and visual personality to create a bold and inspiring look and feel. The new identity and package design brings to life the emotional equities of the DORITOS brand and what it means to the consumer."

With different cultures come different needs, resulting in the necessity of design elements that are flexible enough to address any culture’s specific packaging requirements. Although many countries have particular market nuances, the key equities are consistently leveraged on pack. Colours, crisp photography, logo and the proportions of the graphic elements were all designed to create a harmonious and globally deployable visual translation of the brand and the brand purpose: Ignite You.

“We are thrilled with the new design as it is our first step towards embracing a unified global positioning for DORITOS,” said Taylor Jenkins, DORITOS Brand Manager. “Our design has been elevated to combine the global energy with social share-ability that we feel will break through with our core consumer.”

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Mitch Tonks' Little Black Book of Seafood

Rather than producing a set of press or poster adverts to promote the various destinations in the South West of the UK reachable by First Great Western, the train operating company has commissioned something a little more engaging: a culinary guidebook by restauranteur and chef Mitch Tonks.

"The book [entitled My Little Black Book of Seafood] was put together so people could pick it up on the train and work out how to go and eat some of the best seafood on the planet," says Tonks (who owns seafood restaurants in Dartmouth and Bristol) of the project which he conceived together with First Great Western. The train company then approached The Leith Agency to develop the concept.

As well as designing and producing the book, Leith commissioned CIA illustrator Jill Calder to inject the project with no small amount of charm through a host of illustrations and hand drawn type which appear throughout the handy tome; including the hand-lettered cover.


My Little Black Book of Seafood by Mitch Tonks costs a mere £1.50 and is available from the Express Café onboard any First Great Western train. In a rather nice touch, all proceeds go to The Fisherman's Mission, a charity which provides support and care to fishermen and their families.

You can also view the book digitally online here.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Day-Dream About Your Next Holiday With These Gorgeous Travel Posters

Graphic designer Alex Asfour of IdeaStorm Media has created a series of beautiful travel posters that are inspired by vintage design, for his latest project.

Specialising in print design, Asfour has used a simple approach with these posters, and evoked a vintage vibe with bold colours, typography and a grainy texture.

These will serve nicely as inspiration for your next holiday—see the full collection below.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Life Before & After Cell Phones

Comic illustrator Angela Liao of 20px created a comic that compares our lives before and after mobile phones.

Her comic reminds us of a once simpler time, when we had to memorise phone numbers and have actual human interactions when waiting with a group of friends.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Pfeffersack & Soehne Vanilla

The handcrafted gourmet spices from Pfeffersack & Soehne got addition to the family: Premium vanilla from Madagascar in corked glass tubes ennobled with a black wrapping, featuring hand finished labels and a retail packaging made of stapled cardboard.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Dove Shows Why Men Shouldn't Use Women’s Shampoo

An ad by Ogilvy Brazil for Dove hilariously shows why men shouldn’t use women’s shampoo.

According to the ad, men aren’t supposed to have long, silky lustrous manes—the typically-known women’s shampoo commercial effect, when the model shakes her head to have her hair sweeping gracefully in the air—and that’s what happens to the main character in the ad when you used a women’s shampoo without thinking.

Watch the ad below, and don’t forget to turn on the captions:

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Bach Expresso

Bach (pronounced ‘batch’) Espresso is a retail Café franchise brand – in a highly competitive New Zealand market, dominated by small local boutique coffee roasters. Coats were briefed to reinvigorate the brand across all formats – coffee bags, sugar sticks, cups, staff uniforms and café fixtures.

The existing Bach brand had no emotive story connecting it to its unique origins – the classic Kiwi family bach. The Kiwi bach is an integral part of the relaxed Kiwi family holiday scene. Our inspiration came from the retro 1950s summer bach, a simple construction, often beachside, that’s been handed down through generations of Kiwi families. These have been built, added on to and evolved over many years resulting in an eclectic assortment of materials and hand-me-down furniture and fixtures.

Coats developed retro typography and icons, colours and patterns, and a weathered woodgrain effect working together to capture those affectionately held memories of the 50/60s Kiwi Bach, supported with a relaxed copy content and style.

The result is a lively and vibrant coffee brand in a friendly style that evokes those fondly remembered relaxed and indulgent time out moments for the Bach coffee drinker.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

Fun Vintage Ads For Guinness That Are Surprisingly Wholesome

To celebrate St. Patrick’s Day, Buzz Feed has compiled a list of lovely vintage ads for Guinness that are surprisingly wholesome and child-like for an alcoholic drink.

Before people started associating alcohol consumption with wild parties, Guinness launched a series of cute, surprisingly wholesome ads in the mid-20th century that promoted the health benefits of its dark, frothy beverage. Most of these ads were illustrated by artist John Gilroy, who was working for London ad agency S.H. Benson at that point in time.

Setting many of his ads in the zoo, Gilroy’s illustrations often feature friendly-looking animals who are always trying to get a taste of Guinness—for a period of time, the Toucan was the brand’s unofficial mascot.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.