To celebrate St. Patrick’s Day, Buzz Feed has compiled a list of lovely vintage ads for Guinness that are surprisingly wholesome and child-like for an alcoholic drink.
Before people started associating alcohol consumption with wild parties, Guinness launched a series of cute, surprisingly wholesome ads in the mid-20th century that promoted the health benefits of its dark, frothy beverage. Most of these ads were illustrated by artist John Gilroy, who was working for London ad agency S.H. Benson at that point in time.
Setting many of his ads in the zoo, Gilroy’s illustrations often feature friendly-looking animals who are always trying to get a taste of Guinness—for a period of time, the Toucan was the brand’s unofficial mascot.
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