EEATT DVD
Designed by The Bakery, Russia.
The Bedroom Community commissioned us to design DVD packaging for the film about the label, directed by Pierre-Alain Giraud. The camera catches Sam Amidon, Valgeir Sigurdsson, Nico Muhly, Ben Frost & their collaborators on their Whale Watching Tour, that takes place during the volcano eruption a couple of years back. It also features some insight into artist's work at Greenhouse Studios, their ethos, tour life, etc. The design is based on the idea of perpetual movement & traveling. While the vacuum-sealed package is a nod to snacks you have on the run, the typographic solution inside evolves around the idea of a compass. Set in different directions, text demands reading at various angles as though it's a map one has to navigate through.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.
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