Wednesday, 3 April 2013


Change agents John & Jay co-founded NOVO Organics with a mission to empower individuals to make informed, and ultimately better choices about what they consume.

Branding their “movement” required a disruptive design solution that engages and motivates in an emotionally powerful way. Spring Design Partners hand crafted a brand identity anchored by simple, honest illustration that visually communicated the idea of turning an industry on its head.

Extended to a line of hydration beverages, the NOVO identity is a visual magnet that connects individuals who share its values.

Designed by Spring Design Partners, Inc., Country USA

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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