Change agents John & Jay co-founded NOVO Organics with a mission to empower individuals to make informed, and ultimately better choices about what they consume.
Branding their “movement” required a disruptive design solution that engages and motivates in an emotionally powerful way. Spring Design Partners hand crafted a brand identity anchored by simple, honest illustration that visually communicated the idea of turning an industry on its head.
Extended to a line of hydration beverages, the NOVO identity is a visual magnet that connects individuals who share its values.
Designed by Spring Design Partners, Inc., Country USA
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