Friday, 19 April 2013


Harmless Dissolve

The environmental crisis caused by the hundreds of thousands of tonnes of waste plastic in our seas has received increasing coverage in recent years, with groups and celebrities taking high profile action to highlight the issue.   Few stories however, can be as shocking as the recent case of a sperm whale that was found dead on a beach in southern Spain whose stomach contained no less than 17kg of discarded plastic.

To put that in perspective, that’s equivalent to roughly 550 coke bottles or over 1200 plastic carrier bags – about 4 years’ worth for the average person in the UK.

The majority of the plastic found in the whale’s stomach derived from the Spanish greenhouse industry which grows many of the tomatoes and fresh fruit that we eat here in the UK.  A staggering 30sqm of greenhouse plastic was found in the whale's stomach...

Better plastics for a better world...

Here at Cyberpac we are working with a number of companies who are taking responsibility for their post consumer waste, such as TwoThirds Surfware ( http://twothirds.com/ ).  Since 2010 TwoThirds have been packing their clothes in Cyberpac’s Harmless Dissolve environmentally friendly plastic.  The Harmless Dissolve products are based on a water soluble polymer that looks and acts like plastic, but dissolves in water in a matter of minutes.  For TwoThirds this means acting responsibility whilst also engaging with consumers on an interesting new level (when did you last see a plastic bag dissolve in water?!).  


Using environmentally responsible packaging like Harmless Dissolve helps companies to create a cohesive brand image, and to differentiate themselves in a competitive market.  Furthermore, by turning an essentially negative experience like discarding waste, into a positive one, companies are able to engage their customers in an interesting and unusual experience that they are likely to share with others.  Its all about adding value to the consumer experience and doing it in an environmentally positive way.

And for all the whales out there, it means no more plastics lunches…



Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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