Toilet Paper Ad Shows The Disadvantages Of Going 'Digital'

To prove that ‘paper’ is still necessary in a digital world, French toilet paper company Le Trefle—together with advertising agency Leo Burnett Paris—created this funny advert.

It shows a husband berating his wife for not keeping up with times by going digital. However, the wife has the last laugh when the husband ran out of toilet paper while in the bathroom.

Watch the video below to see why ‘paper’ is still necessary...

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.