Tuesday, 5 March 2013

Dance Pony, Dance

Wieden + Kennedy's London office has conjured up a dancing, moonwalking Shetland pony to demonstrate that mobile network Three understand that "silly stuff" is important to its users...

Everyday clients like to ask their agencies to "make us a viral" but of course you can't make a viral, you can simply make a film you hope goes viral. And this film – shot by Blink's Dougal Wilson who worked closely with MPC to create the pony's magic moves –  just might prove to be a super example of a piece of content that will be shared like crazy.

Who can resist the silliness of a Shetland pony that struts and moonwalks to the sound of Fleetwood Mac's Everywhere? Not us - show us the 'like' button!

As well as the film, W+K has cooked up more ways for the campaign to be shared in the form of The Pony Mixer, an online app that also lives on Three's YouTube channel and allows users to create and share (via Twitter or Facebook) their own remixed videos of the pony performing to different types of muisc. Choose from Rock, Punk, Bollywood and more for extra, ridiculous, levels of shareable silliness.

Here's a trailer to show how it works:

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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