Carlsberg Puts Friendship To The Test

How far would you go to help a friend who is in dire need of assistance? Would you get out of bed in the middle of the night, travel to a shady building and bail your best friend out from an illegal and underground poker game?

If ‘yes’ is your answer, you’ve passed the Carlsberg’s ‘friendship’ test.

In its latest campaign, the beer brand challenged several of its fans to put their best mates through the ultimate test of friendship.

It does seem like many companies are pranking people and putting them through these ‘stressful’ scenarios to promote their services and goods—some examples include, NIVEA’s stress test and LG’s elevator prank. Are these ‘scare tactics’ the new trend in marketing?

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