Thursday, 7 February 2013

Lipton Yellow Tea Label

A project with POTMstudios Singapore for brand giant, UNILEVER.

A redesign of Lipton Yellow Label teabags conceptualising it into a 4-in-1 solution for tea drinking enthusiasts. A stirrer that does not compromise the well-known way of blending teabags by dipping motion; a teabag coaster that keeps your tea well-blended while maintaining a clean surrounding; and a potpurri for the wardrobes or cupboards after drying the used teabags and adding drops of scented oil to them.

Besides the redeveloped teabags, the external packaging of the new Yellow Label Tea features a minimal pictoral representation with clear and concise instructions on the back of the packaging to facilitate the new possibilities available to the tea drinking enthusiasts.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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