Tuesday, 5 February 2013

Chicco Pure.bio

Pure.bio is a project from world renowned design agency Futurebrand that makes you feel all warm and fuzzy inside. The task was to create the brand name and image for the first 100% organic baby care range by Chicco.

The solution unsurprisingly chooses to focus heavily on the organic aspect of the product using custom moulded organic looking bottle shapes with wooden caps alongside colourful animal illustrations and simple yet clean typography. Here FutureBrand have created a soft and gentle graphic look that reinforces all of the products key benefits but also creates a visually striking range.

The packaging also received the Forest Stewardship Council certificate for bottle caps that are made of wood instead of plastic.


Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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