Monday, 25 February 2013

A Font For Clients Who Don't Understand 'Lorem Ipsum'

Most of us in the creative industry would know what “Lorem Ipsum” is—filler text for mock-ups. But there are some clients who think it’s an actual foreign language, and don’t ‘understand’ it.

To overcome this disaster, Oslo, Norway-based advertising agency Dinamo Kommunikasjon has created the font ‘BLOKK’ especially for the design-idiot client. According to its website, the font is “for quick mock-ups and wireframing for clients who do not understand Latin”.

As a way to visually simplify things, BLOKK looks as if it’s text highlighted in black—without any hint of letters or punctuation—making it easier for viewers to understand.

To test if the font helps avoid misunderstandings with clients, you can download BLOKK from its website.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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