Wednesday, 9 January 2013

London's Selfridges Introduces No-Logo, No-Branded Collection

For its ‘No-Noise’ installation to celebrate the post-holiday quiet, London-based luxury store Selfridges has introduced de-branded, no-logo products.

From a Heinz Tomato Ketchup bottle and a Marmite jar, to a pair Levi’s 501 straight-leg jeans and Beats By Dre earphones — ‘The Quiet Edit’ collection revolves around recognisable packaging devoid of all brand logos. The products that would make potential collectibles can be found at Selfridges’ ‘The Quiet Shop’ or online.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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