London based agency We Are Him+Her have created a range of classic sweet treats for Tesco UK aimed at a more contemporary adult audience.
Wanting to avoid the usual cliched sweet shop imagery each design plays on the quirky twist of flavours bringing in personality through playful typographic expressions. A textural colour palette along with the matt finish makes the range stand out, elevating it away from the glossy substrates that are so prevalent within the category.
Christopher Ribét, Designer at We Are Him+Her elaborates on the idea; "Everyone enjoys a cheeky treat every now and again, whether sitting at one's desk or settling into a film. Our solution was to avoid the overtly sickly sugary graphics focusing on packing in personality with bright, witty illustration instead."
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