Friday, 9 November 2012

Harriet's Jolly Nice Ice Cream

Harriet Wilson has to be the 'Dream Client', one that comes with Ice Cream and the understanding that "without powerful packaging, she might not fulfill her ambition to become the world’s coolest ice cream brand."

Situation

Harriet Wilson is a genius. Not only does she make what can only be described as the world’s most delicious ice cream, she also understood that without powerful packaging, she might not fulfill her ambition to become the world’s coolest ice cream brand.

Solution

Taxi Studio created the brand name and visual identity. Their copywriting guru came up with a wonderful set of stories to adorn the packaging and Harriet supplied them with plenty of her ice cream for inspiration… all of which was Jolly Nice.






Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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