They wanted to highlight the handmade nature of the line in the bar labels while still conveying the innovative and unique flavour profiles. The lettering is all hand illustrated on each of the labels.
Colour choices were primarily chosen by flavour association; the warm brown color of crema for the Coffee and Cream bar, the buttery green of basil pine nut for the Basilico Pignoli bar, the ocean blue for the Fleur de Sel salt bar. The "Everything but the Bagel” bar is their take on a New York deli classic, so naturally the type was inspired by vintage deli chalkboard menus. For the Ghost Chile, the type was inspired by Mexican hand painted signs.
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