Thursday, 13 September 2012

Theo Limited Edition

Theo limited edition line features rotating seasonal products. Every chocolate bar is handcrafted by a small team of chocolatiers. The bars are hand deposited and hand wrapped in paper made from 100% post-consumer waste.

They wanted to highlight the handmade nature of the line in the bar labels while still conveying the innovative and unique flavour profiles. The lettering is all hand illustrated on each of the labels.

Colour choices were primarily chosen by flavour association; the warm brown color of crema for the Coffee and Cream bar, the buttery green of basil pine nut for the Basilico Pignoli bar, the ocean blue for the Fleur de Sel salt bar. The "Everything but the Bagel” bar is their take on a New York deli classic, so naturally the type was inspired by vintage deli chalkboard menus. For the Ghost Chile, the type was inspired by Mexican hand painted signs.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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