The project was devised by Jonathan Santana and Xander Smith of Saatchi & Saatchi in London, who wrote the brand history and commissioned David Wilson of Blinkart in London to create the finished monument.
Wilson worked with a selection of illustrators and sculptors on the piece, and the finished artwork features work by Village Green, Jethro Haynes, Benedict Hughes, Robert Hunter, Bradley Jay, Corin Johnson, Mark Judges, Micah Lindberg, Alex Simpson, and Jason Bruges Studio. The film below, by Joshua Hine and Jake Hopewell, shows the sculpture being created.
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