Wednesday, 19 September 2012

Guinness: Made of More

This sculpture was created by a team of artists for display at the Guinness Storehouse in Dublin. Titled "Made of More", the sculpture consists of a giant wooden pint of Guinness, which features a history of the black stuff carved around its surface.

The project was devised by Jonathan Santana and Xander Smith of Saatchi & Saatchi in London, who wrote the brand history and commissioned David Wilson of Blinkart in London to create the finished monument.

Wilson worked with a selection of illustrators and sculptors on the piece, and the finished artwork features work by Village Green, Jethro Haynes, Benedict Hughes, Robert Hunter, Bradley Jay, Corin Johnson, Mark Judges, Micah Lindberg, Alex Simpson, and Jason Bruges Studio. The film below, by Joshua Hine and Jake Hopewell, shows the sculpture being created.

Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.

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