Rivet & Sway is an online shopping boutique focused exclusively on women’s prescription glasses.
With their own line of high-end frames and an experience that mirrors a favorite boutique, Rivet & Sway makes buying specs online, easy and fun with free home try-ons and free delivery of your chosen Rx glasses. To punctuate the boutique store experience, they designed the home try-on and the final Rx packaging to be a multi-layered gift.
To echo the name Rivet & Sway, the unique packaging uses metal, wax string and craft paper, which is then contrasted by the flowing graphics and calligraphy. The first package, the home try-on box, contains 3 pairs of frames with instructions and is designed so it’s easy for the customer to reseal the box and then drop it off at their nearest mail box. The final packaging, contains the final Rx specs. To complete the experience, the package serves as the eyeglass case with a microfiber bag that doubles as the lens cloth.
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