The aim of the project was to design a packaging line of shampoo and conditioner for dogs. For the concept they focused on the emotional relationship between dogs and their owners. That's the reason for the informal nicknames: Sleepy Slacker, Fluffy Bitch, Selfish Bastard and Insane Punk to describe the personality of each dog. The brand name is "Bedog" which wants to communicate the message "be yourself" to all kind of dogs.
A Sleepy Slacker dog would represent the typical lazy dog in love with your sofa, Selfish Bastard represents those dogs who are too egocentric and always want to be the centre of attention. Fluffy Bitch are those classy dogs who care too much of their soft hair and last but not least Insane Punk which represents the hyperactive dog who always wants to play. The portrait pictures were chosen to represent each dog in order for the packs to stand out in the selling point and to speak up to the consumers which would be the dog owners.
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.