LOCOG has unveiled the ticket design s for the 2012 Olympic and Paralympic Games. Designed by Futurebrand, the tickets incorporate Someone's pictogram designs along with images of the venues. Each ticket features the relevant sport pictogram with a specific colour scheme for each venue, as well as an image of the venue, to help spectators reach their destination. The tickets also incorporate a number of security measures – a hologram, a barcode and the name of the booker. Supposedly, every ticket can be traced to the person who purchased it.
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