Friday, 27 April 2012
Krave has taken jerky to new culinary heights by using sliced whole meats – turkey, beef and pork – and incorporating artisanal flavours like basil citrus, chipotle honey and smoky grilled teriyaki.
There’s no doubt that Krave has a delicious and wildly successful new take on healthy snacking, seizing the opportunity to disrupt the sleepy Quickie Mart snack category.
At Hatch, we took inspiration from the product itself, breaking through category constraints with premium packaging that doesn’t take itself too seriously. It’s “pork without the fork” and “more macho than trailmix” and a way to “spice up your survival kit.” Because in the end, “carnivores have more fun.”
Disclaimer: Some images hosted on this blog have been collected from external research associates to be presented as stimulus to those seeking news from the cutting edge of packaging. The imagery is not being presented as our own and copyright still belongs to the owner/creator of said work.